Brazilian cherry flooring in Maple GroveHere at Floor Coverings International Maple Grove, we want to help you find the right floor for your style and needs! Hardwood floors are one of the most popular products with Maple Grove homeowners, but with so many types of wood to choose from, it can be hard to keep track of the advantages of each.

Thinking of installing Brazilian cherry hardwood flooring? Here’s what you’ll want to know about this showy, exotic and gorgeous flooring choice.


Native mostly to Central and South America, Brazilian cherry, also called jatoba, must be imported for use in the United States. That makes this particular wood a bit more expensive than other, locally sourced hardwoods. But for the price, you can’t get a harder, more durable material. One of the hardest wood species in the world, jatoba is over 100 times harder than oak, which means your kids and pets will have a hard time doing damage to it. Once professionally installed in your home, Brazilian cherry flooring is there to stay.

Appearance & Color

Warm and bright when first installed, jatoba will cure over time, and its color will soften. Oxidation is what causes the color change in this wood that begins life as a bright orangey-red. From day one, Brazilian cherry floors are stunning, but as they age and cure over time, they become truly spectacular. They’ll raise your spirits and your resale value, and make your home the envy of the neighborhood.


Though Brazilian cherry wood is very durable, it’s still a good idea to follow basic maintenance tips so that you can keep your floors looking beautiful. Use rugs at entrances and exits to help catch dirt and gravel that could cause scratches, and run a dust mop daily to help prevent issues before they happen. It may also be helpful to require guests to remove their shoes before traipsing across your Brazilian cherry floors. As long as you take simple precautions, there’s no reason to consider this a high-maintenance flooring option.

To learn more about Brazilian cherry and other wood flooring styles for your home, give us a call and schedule a free consultation. Floor Coverings International Maple Grove proudly serves the greater Maple Grove area.

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